The article explores two aspects of craft motivation, the relationship between Production/Operations and Maintenance and its effect on craftsmen, and the impact on craftsmen's attitude towards the work they carry out as a result of outsourcing.

This article is available in our "articles and papers" page, where there is also an in depth paper which applies Frederick Herzberg's principles from his seminal paper in the June 1968 edition of the Harvaard Business Review "One more time - how do you motivate employees"